Search Results for: digital marketing landscape

As 2026 approaches, the Electric Vehicle (EV) industry is no longer a playground for early adopters but has officially entered the mass market with high penetration. Brand competition has therefore shifted from core technology to comprehensive ecosystems and personalized experience. To address the 2026 EV marketing challenge, this report analyzes the global EV market scenario […]

Having traversed many goal posts in its relatively short life, MMA has been successful in building relevance, resilience, and readiness in the local Indonesian market. It has done so while keeping pace with the global marketing transformation and also actively helping define it. The industry body has established itself as the most definitive mouthpiece for the marketing fraternity in the bustling Indonesian consumer landscape, under the leadership of its dynamic country head, Shanti Tolani.  In this interview with

When most marketers think about AI, they picture tools that write ad copy, generate slick but soulless images, or optimize ad spend by a few percentage points. It’s useful, but hardly revolutionary. But what if the real AI marketing revolution is already here, and it looks nothing like what we’ve been told? It’s not happening

Ask any Vietnamese foodie and they’ll tell you: a great bowl of phở isn’t just soup. It’s a delicate balance of broth, herbs, noodles, and protein. Each layer contributes to something greater than the sum of its parts. Now imagine your marketing measurement strategy like that bowl of phở. When done right, it’s layered with