The way people search, shop, and interact with brands is evolving faster than ever. With over 50% of online searches expected to be voice-based in 2025, businesses need to rethink their approach to SEO, marketing, and customer engagement. The rise of AI-powered voice assistants such as Siri, Alexa, Google Assistant, and ChatGPT-driven chatbots is reshaping […]
As digital transformation accelerates across Vietnamese industries, it is paving fertile ground for AI-driven marketing automation. With more companies adopting artificial intelligence (AI) into their strategies, they are seeing enhanced customer experiences, streamlined operations, and improved efficiency. This trend aligns with a broader global movement towards personalized, data-driven marketing that enables businesses to scale with
Omni Channel and The Master Channel The term “Omni Channel” emerged in the 2010s as businesses sought to engage customers across various touchpoints, including offline stores, call centers, e-commerce websites, mobile apps, and social media platforms. Omni Channel facilitates expanded market reach, swift customer engagement, and seamless support. However, its implementation and maintenance necessitate significant
The Master Channel: Revolutionizing Customer Engagement in the Super App Era Read More »
ChatGPT has taken the internet by storm since its launch in November 2022, garnering 1 million users in the first five days. Fast forward to January 2023, this conversational AI has garnered a staggering 100 million monthly active users and counting. ChatGPT is based on OpenAI’s GPT-3, a foundational generative AI model. Combining NLP (natural
Rethinking Growth: Beyond Acquisition and Loyalty For years, marketing strategies have revolved around two familiar poles: acquire new customers or retain the most loyal. But in between lies a segment with untapped potential—the Movable Middle. These are the customers who are neither brand loyalists nor uninterested but those sitting in the 20–80% range of purchase
Unlocking Growth in the Movable Middle: A New Approach to Customer Expansion Read More »
The open internet offers marketers endless possibilities to connect with consumers on a global scale. At the same time, it brings a new wave of challenges, especially around accuracy, transparency, and consumer trust. As digital landscapes evolve, people’s expectations are rising fast. They demand honesty, responsible data management, and meaningful engagement from the brands they
The era of AI-driven personalization is here. For years, brands have invested heavily in collecting data. Every website visit, cart abandonment, and social media interaction generates insights that businesses hope to use for better marketing. But despite this data explosion, many brands are still struggling to turn numbers into real customer relationships. Why? Because having
In 2025, Data Alone Won’t Win Customers—Experience Will Read More »
For years, marketing in APAC has been driven by one dominant strategy—customer acquisition. The assumption was simple: more new customers equal more revenue. But that equation is no longer sustainable. Rising customer acquisition costs (CAC), stricter privacy regulations, and increasing competition for attention have made acquisition a costly game. Brands in APAC are realizing that
Revolutionizing Customer Lifetime Value (CLV) with AI-Powered Predictive Models Read More »
As the marketing landscape continues to evolve, brands are increasingly focusing on creating cohesive experiences that seamlessly connect digital and physical interactions. By leveraging data-driven strategies and innovative technologies, they aim to ensure that every customer touchpoint feels personal, consistent, and impactful. The Foundation: Data-Driven Strategies To begin with, data serves as the backbone of
As Vietnam’s digital marketing landscape continues to mature, brands are actively pursuing innovative methods to stand out in an increasingly crowded space. In this context, two powerful trends — live shopping and influencer marketing — are reshaping consumer engagement by combining real-time interactivity with authenticity, building stronger connections and trust. The Rise of Live
