Since ChatGPT launched in late 2022, AI has rapidly transformed how people search for information. Increasingly, users rely on AI chatbots and enhanced search features rather than traditional results pages. Google has accelerated this trend with its AI Overview capabilities. One key question now shapes the digital publishing landscape: “How does AI search impact SEO?” […]
How Does AI Search Impact SEO? A Publisher’s Guide Read More »
Marketing’s Next Mandate: Ethical AI as a Competitive Advantage: Artificial Intelligence (AI) is powering a new era of marketing—enabling hyper-personalized experiences, campaign optimization, and predictive analytics at an unprecedented scale. But as its use proliferates, so do the questions: Is it fair? Is it transparent? Is it safe? For CMOs in the APAC region, the
The Responsible AI Imperative: How CMOs Can Drive Ethical AI Adoption Read More »
An AI-powered world: As artificial intelligence (AI) continues to revolutionize industries, its impact on sales and marketing is undeniable. Brands are now leveraging AI-driven strategies to enhance customer engagement, streamline operations, and drive higher revenue. In this session, industry leaders explored how AI is reshaping brand sales, highlighting practical applications and challenges in implementation. The
Achieving Higher Brand Sales through AI-Powered Solutions Read More »
Beyond Segmentation: The Shift to AI-Powered Personalization For years, personalization was synonymous with segmentation. Brands grouped customers into broad categories based on past purchases, demographics, and engagement history. While this approach improved relevance, it remained static and reactive—failing to account for real-time behaviors, evolving preferences, and contextual needs. In 2025, artificial intelligence is redefining the
The Personalization Playbook – A Proven 3-Step AI Framework for CX Leaders Read More »
In today’s rapidly changing business landscape, chief marketing officers (CMOs) are at the crossroads. They not only need to deliver growth but also prove the tangible value of marketing to the broader C-suite. Rohit Dadwal, CEO-APAC at MMA Global believes that CMOs must lead the conversation about marketing’s impact on business outcomes. With new technologies
CMOs Must Master AI To Prove Marketing’s Business Impact Read More »
The way people search, shop, and interact with brands is evolving faster than ever. With over 50% of online searches expected to be voice-based in 2025, businesses need to rethink their approach to SEO, marketing, and customer engagement. The rise of AI-powered voice assistants such as Siri, Alexa, Google Assistant, and ChatGPT-driven chatbots is reshaping
As 2025 approaches, marketing is advancing rapidly, reshaping how brands connect with audiences in a digital world. In 2024, data-driven personalization, automation, and digital maturity emerged as key trends that are now forming the foundation for what’s next. Here’s a look at how these developments will shape the coming year and keep marketers at
Marketing in 2025: Preparing for the Future with Data and Innovation Read More »
In the dynamic world of retail, the integration of artificial intelligence (AI) into retail media is no longer a novelty—it’s a necessity. AI is reshaping how brands connect with consumers, blending personalization with efficiency to redefine shopping experiences. As we approach 2025, retail media stands at the cusp of a revolution powered by AI-driven trends
The Future of Shopping: AI-Driven Retail Media Trends Forecast for 2025 Read More »
In 2024, artificial intelligence (AI) solidified its role as a transformative force in marketing. From hyper-personalized campaigns to advanced analytics, AI has allowed businesses to scale their efforts, achieve higher ROI, and connect with customers in meaningful ways. By automating repetitive tasks and leveraging insights from vast data pools, brands are not just meeting expectations
2024 Highlights: How AI-Powered Marketing Strategies Drove Business Growth Read More »
As digital transformation accelerates across Vietnamese industries, it is paving fertile ground for AI-driven marketing automation. With more companies adopting artificial intelligence (AI) into their strategies, they are seeing enhanced customer experiences, streamlined operations, and improved efficiency. This trend aligns with a broader global movement towards personalized, data-driven marketing that enables businesses to scale with
