Rohit Dadwal | Top 10 Most Promising Indian Business Leaders From Singapore -2024. “Change is constant & the only way to deal with it is to lead it” – Rohit Dadwal. Rohit Dadwal, CEO of MMA Global APAC and Global Head of SMARTIES, has been listed as one of the Top 10 Most Promising Indian […]
In an era where the marketing landscape evolves at a breakneck pace, it’s crucial to gather wisdom from those at the forefront of innovation. At the MMA, our journey toward the relentless pursuit of marketing excellence has always steered collaborations with trailblazers in the field, which is both a pleasure and a privilege. I recently
Selecting the right mix of sniper and bazooka marketing techniques for your business Read More »
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact. Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC,
SMARTIES Business Impact Index – Vietnam Read More »
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact. Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC,
SMARTIES Business Impact Index – China Read More »
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact. Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC,
SMARTIES Business Impact Index – Indonesia Read More »
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact. Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC,
SMARTIES Business Impact Index – India Read More »
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact. Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC,
SMARTIES Business Impact Index – APAC Read More »
In the digital age enabled by AI, the boundaries between marketing and media are increasingly blurred. AI-driven marketing strategies are transforming the role of the Chief Marketing Officer (CMO), evolving them from overseeing traditional marketing functions to becoming strategic media owners. This shift signifies a trend where every marketing function is evolving into a media
Evolving role of a CMO to Media Owner: Propelled by impact of AI Read More »
Artificial Intelligence has been helping and empowering marketers for many years with its ability to predict and forecast buyer behaviour, but Generative AI (GenAI) has the potential to change the game. While it is early days for GenAI, it has already started showing great promise in a few industries and functions — and marketing is
A Roadmap for Generative AI in ABM Read More »
In an era marked by rapid digital transformation, AI in marketing is not just evolutionary – it’s revolutionary. My cross-sector journey reveals a critical insight: AI’s integration is reshaping our industry with precision and personalization. The true power of AI in marketing transcends mere automation; it unlocks creativity and fosters deep connections. Imagine AI not
The AI Imperative: Transforming marketing from the ground up Read More »
