Search Results for: b2b marketing

How to use Gen AI to increase open rates for B2B email marketing in 2024

Open rates are a crucial metric of B2B email marketing. They are the initial indicators to measure engagement, offering insights into the campaign’s effectiveness. But in inboxes flooded with emails, how do marketers ensure their message cuts through the noise? Crafting compelling content and achieving desirable open rates can be puzzling. Here’s where Gen AI […]

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The Synergy of Marketing and AI: A Path to Collaborative Intelligence

With the advancement of AI technology, 48% of marketing leaders have witnessed a notable increase in the integration of AI within marketing strategies. Additionally, 51% of e-commerce firms leverage AI for seamless experiences, while 64% of B2B marketers recognize its value within their strategies.  While the essence of AI is widely understood, this blog delves

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A Roadmap for Generative AI in ABM

Artificial Intelligence has been helping and empowering marketers for many years with its ability to predict and forecast buyer behaviour, but Generative AI (GenAI) has the potential to change the game. While it is early days for GenAI, it has already started showing great promise in a few industries and functions — and marketing is

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MMA Indonesia Brand Safety & MarTech Report 2022

Ever since the pandemic catapulted digital transformation, marketers and businesses have grappled with the latest technology to stay relevant in today’s dynamic business landscape, capture shrinking audience attention, and cater to changing buying behavior.  However, with over 8,000 MarTech tools, it gets overwhelming to optimize tech stack and campaigns and, most importantly—ensure brand safety. So

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