Search Results for: artificial intelligence

Artificial Intelligence (AI) is no longer a futuristic concept; it’s actively reshaping industries, particularly marketing. As brands push to create more personalized experiences, AI is emerging as a crucial tool for enhancing customer engagement, operational efficiency, and decision-making. However, marketing leaders must tackle challenges related to data readiness, ethical considerations, and cross-functional collaboration to fully

On October 25th, MMA Impact Vietnam will mark its 13th year, hosted under the theme Navigating Marketing: Leadership, Innovation, and Future Strategies at the JW Marriott Saigon. The event will convene over 1,000 C-level executives, making it a premier gathering for leaders in Vietnam’s marketing industry. Since its inception in 2011, MMA Impact, organized by

In the rapidly evolving landscape of digital marketing, artificial intelligence (AI) is making waves, transforming how businesses across the Asia-Pacific (APAC) region engage with consumers. The comprehensive report “The State of AI in Marketing: AI Trends and Actionable Insights,” developed by MMA Global APAC in collaboration with Punctuate Inc., offers a deep dive into AI’s

Artificial Intelligence (AI), in its broadest sense, is intelligence exhibited by machines. It is a field of research in computer science that develops and studies methods and software that enable machines to perceive their environment and uses learning and intelligence to take actions that maximize their chances of achieving defined goals. Such machines may be

In today’s dynamic digital landscape, marketers face the ongoing challenge of reaching the right audience at the right time, across multiple channels but artificial intelligence (AI) has revolutionized audience segmentation, offering unparalleled precision and effectiveness. It has enabled brands to reach target groups across channels using big data analytics and real-time consumer behavior insights. Further,

The Rising Significance of AI in Marketing Imagine a chocolate wrapper that tells a story with every fold, a digital copy of a celebrity sending personalized videos inviting people on a cruise or AI with the power to tell you what to eat before you know it. At VML, we’re turning these imaginations into reality,

Marketing, a pivotal component of business operations, has undergone a dramatic transformation with the advent of advanced technologies. Traditionally, marketing was predominantly a public and informative exercise, utilizing billboards, TV and radio ads, and print media to reach a wide audience. However, as markets became more saturated and competitive, fuelled by technological advancements and economic