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As marketers gear up for 2025, consumer preferences and their purchase journeys are shifting the dynamics in retail media advertising. 68% of people who browse for products online visit Amazon for research before purchasing from a physical store. It underscores the importance of integrating digital touchpoints within the retail experience, as consumers increasingly seek seamless

As each year draws to a close, the APAC region begins bustling with festivities. For over 60% of the world’s population, this time is for gathering with family and friends and gift-giving. This critical period for retailers comes with a spending spree on food, clothes, electronics, and more.  Shoppers are often willing to spend much

The depth of data available to marketers today is both a boon and a bane. It is complex, vast, and immense. On one hand, it provides unprecedented insights that enable highly targeted and personalized advertisement. On the other hand, the complexity of managing data, optimizing campaigns, and making timely decisions can overwhelm marketers, especially in

UNILEVER AND OREO TAKES TOP HONORS MMA Global, the industry body dedicated to driving modern marketing and shaping the future of marketing, revealed the rankings for the annual MMA SMARTIES Business Impact Index for Global markets. Rankings are now available, naming the marketing industry’s top agencies, marketers, brands and solution providers that deliver the highest

Marketing, a pivotal component of business operations, has undergone a dramatic transformation with the advent of advanced technologies. Traditionally, marketing was predominantly a public and informative exercise, utilizing billboards, TV and radio ads, and print media to reach a wide audience. However, as markets became more saturated and competitive, fuelled by technological advancements and economic

Customer preferences and expectations often evolve too rapidly for marketers to keep up with. Here’s where AI in retail media is changing the game. AI is helping CMOs stay up-to-date and continually adapt to survive and thrive.  From enhanced customer experience to streamlining operations, AI is revolutionizing businesses globally. Naturally, organizations are heavily investing resources