Search Results for: ai-driven innovation

The AI Imperative: Transforming marketing from the ground up

In an era marked by rapid digital transformation, AI in marketing is not just evolutionary – it’s revolutionary. My cross-sector journey reveals a critical insight: AI’s integration is reshaping our industry with precision and personalization.  The true power of AI in marketing transcends mere automation; it unlocks creativity and fosters deep connections. Imagine AI not […]

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Evolving role of a CMO to Media Owner: Propelled by impact of AI

In the digital age enabled by AI, the boundaries between marketing and media are increasingly blurred. AI-driven marketing strategies are transforming the role of the Chief Marketing Officer (CMO), evolving them from overseeing traditional marketing functions to becoming strategic media owners. This shift signifies a trend where every marketing function is evolving into a media

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Unleashing the Power of AI: Transforming Distribution and eCommerce

In an era where data reigns supreme and digital commerce thrives, the convergence of artificial intelligence (AI) and eCommerce has emerged as a potent catalyst for innovation and transformation.  The multifaceted role of AI revolutionizes eCommerce, from empowering marketers with actionable insights to enhancing various aspects of the online shopping experience. Empowering Marketers with Actionable

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MMA SMARTIES announces a new AI Marketing​ Channel

As we witness an unprecedented shift in the marketing landscape, AI has emerged as a transformative force, reshaping how businesses connect with audiences. In today’s fast-paced digital world, understanding and engaging customers requires more than just traditional methods. AI technologies are now at the forefront, offering unparalleled insights and capabilities to personalize and automate interactions at scale.​

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Dissecting the ROI potential of AI-powered marketing

From data-driven decision-making to personalized customer experiences, AI has disrupted the marketing landscape. 70% of marketers expect GenAI to increase efficiency in their organizations. According to the marketers surveyed by MMA Global, other key benefits include enhanced decision-making, cost savings, revenue growth, and accelerated innovation. While 22% of marketers consider AI’s adoption a high priority,

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Neither Half-Full nor Half-Empty – That’s a Full-Stack Marketer for You

We took a plunge with our first-ever Impact event in the capital city Delhi with the aim of sharing knowledge and insights with our growing community. And guess what? With an overwhelming response of 600+ attendees phygitally. Although we’re still grappling with the hangover of the terrific success of Impact’s Delhi debut, I’m sharing some

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The Synergy of Marketing and AI: A Path to Collaborative Intelligence

With the advancement of AI technology, 48% of marketing leaders have witnessed a notable increase in the integration of AI within marketing strategies. Additionally, 51% of e-commerce firms leverage AI for seamless experiences, while 64% of B2B marketers recognize its value within their strategies.  While the essence of AI is widely understood, this blog delves

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