Search Results for: advertising strategy

MMA Impact Indonesia 2024: Shaping the Future of Marketing & Advertising

MMA Impact Indonesia 2024: Shaping the Future of Marketing & Advertising

On November 15, 2024, at The Ritz Carlton, Mega Kuningan, Jakarta, MMA Impact Indonesia 2024 will gather the top minds in marketing and advertising to explore critical shifts shaping the industry. Hosted by MMA Global Indonesia, this exclusive event will span leadership, innovation, and strategy, equipping delegates with tools to thrive in a digital-first, AI-driven […]

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Navigating Digital Advertising Success in 2024: The Power of Accurate Location-Based Targeting

In the ever-evolving landscape of digital advertising, where personalisation and deep funnel metrics reign supreme, marketers are leveraging advanced strategies to connect with their audiences seamlessly. Harnessing the power of location-based targeting, encompassing both real-time precision and insightful historical analysis, these marketers have unlocked a new dimension in audience understanding across the customer cycles of

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Decoding evolving consumer behavior and audience-first advertising

Deep dive into consumer behavior and marketing evolution in the PC category with Mayuri Saikia, the Director of Marketing for Dell Consumer & Small Business, India and Ajay Sharma, Head of Ad Sales, Consumer Electronics, Amazon Ads, India. Watch this insightful fireside conversation to expand your understanding of the intricacies of adapting marketing strategies to

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Planning for CDP success: A best-in-class CDP is the data strategy cornerstone

  The perfect storm: More privacy concerns, less cookies As consumers worry more about the privacy of their information, brands face greater regulations that make data harder to come by. Most notably, third-party cookies are becoming a thing of the past – while enhanced privacy protections (such as Apple’s App Privacy Report) represent the future.

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Marketing Equals Deep Analytics

Marketing Equals Deep Analytics

  You’re Not a Marketing Business if You’re Not a Deep Analytics Business If your marketing strategy isn’t fuelled by analytics, you’re already falling behind. In times where consumer behavior changes overnight, relying on ‘business instinct’ or ‘guesstimations’ is a risk. The era of gut and unattributed journeys is over—topline growth demands intelligence, and lots

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The Future of Indonesian Marketing: Personalizing Customer-Centric Media with CXM Synergy

The Future of Indonesian Marketing: Personalization of Customer-Centric Media with CXM Synergy

Indonesia – Shining Through Global Economic Uncertainty With a stable GDP growth (5%), Low Inflation and Optimistic Consumer Confidence, Indonesia is one of the most resilient economies in light of the uncertain global macroeconomic indicators. Underpinned by a 280+ million population and 70%+ digital penetration as per Dentsu’s Consumer Connections Survey (CCS), advertisers are overinvesting

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The Intersection of AI and Brand Safety: Achieving Campaign Excellence

Welcome to the frontier of digital advertising, where creativity meets cutting-edge technology and brand safety becomes a powerful friend and ally rather than a frightening challenge to marketers. As consumer concerns about data privacy and ad relevance grow louder, the marriage of AI and brand safety emerges as a beacon of innovation and trust.  The

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