Search Results for: Personalisation

AI-powered predictive analytics is emerging as a cornerstone of effective marketing strategies, enabling unprecedented levels of personalization. By analysing vast amounts of consumer data, AI can predict individual preferences, behaviours, and future actions with remarkable accuracy. This predictive capability allows marketers to move beyond simple demographic segmentation to create truly personalised experiences that resonate with […]

Marketing Meets AI: Key Conversations At the intersection of marketing and AI, the seemingly endless possibility of hyper-personalised campaigns emerged as the predominant theme among speakers, but in-depth discussions on a host of topics ranging from ‘ethical and responsible approach to AI’ to ‘human-AI collaboration’, and ‘the rise of AI content’ rounded off the event:

Marketing, a pivotal component of business operations, has undergone a dramatic transformation with the advent of advanced technologies. Traditionally, marketing was predominantly a public and informative exercise, utilizing billboards, TV and radio ads, and print media to reach a wide audience. However, as markets became more saturated and competitive, fuelled by technological advancements and economic

Artificial Intelligence has been helping and empowering marketers for many years with its ability to predict and forecast buyer behaviour, but Generative AI (GenAI) has the potential to change the game. While it is early days for GenAI, it has already started showing great promise in a few industries and functions — and marketing is

The progression of customer experience in Indonesia has undergone rapid acceleration, primarily driven by the integration of AI-powered technology to make interactions more personalised. Beyond mere personalisation, AI’s role has expanded and now encompassing pivotal functions in predictive analysis and forecasting consumer behaviour, thereby revolutionising the landscape of customer engagement and business strategies. Evolution from

A Big Congratulations to All Vietnamese Winners! The world is celebrating the exceptional achievements of Vietnamese winners at the prestigious SMARTIES X Global 2023 awards! Their innovative and impactful campaigns were prominently featured at theMMA CEO & CMO Summit 2024, taking place on April 5th at the InterContinental Saigon. Get Ready to Be Inspired! Get

In the ever-evolving landscape of digital advertising, where personalisation and deep funnel metrics reign supreme, marketers are leveraging advanced strategies to connect with their audiences seamlessly. Harnessing the power of location-based targeting, encompassing both real-time precision and insightful historical analysis, these marketers have unlocked a new dimension in audience understanding across the customer cycles of