Search Results for: Personalisation

Personalisation: Exploring AI’s transformative predictive analysis

AI-powered predictive analytics is emerging as a cornerstone of effective marketing strategies, enabling unprecedented levels of personalization. By analysing vast amounts of consumer data, AI can predict individual preferences, behaviours, and future actions with remarkable accuracy. This predictive capability allows marketers to move beyond simple demographic segmentation to create truly personalised experiences that resonate with […]

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Data Protection & Personalisation in a Privacy-First World: A marketer’s guide on future-proofing data

The report focuses on the importance of responsible use of consumer data in the digital age by emphasising the importance of personalisation in advertising without compromising on consumer privacy.  Marketers need to educate consumers on data usage and tracking and find ways to ensure privacy is not a hindrance to providing better products and services.

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Marketing Strategic Rebuild: 12 Imperatives CMOs Can't Afford to Miss

Marketing’s Strategic Rebuild: 12 Imperatives CMOs Can’t Afford to Miss

Marketing insights from recent MMA Global events – A series ! Over the last couple of months, the MMA Global events have reflected the wider churn afoot in the marketing world, triggered largely by rapid technological advancement. A compelling manifesto for the modern CMO has emerged from this industry-wide huddle. A blueprint, not for next

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CMOs Must Master AI To Prove Marketing’s Business Impact

In today’s rapidly changing business landscape, chief marketing officers (CMOs) are at the crossroads. They not only need to deliver growth but also prove the tangible value of marketing to the broader C-suite.  Rohit Dadwal, CEO-APAC at MMA Global believes that CMOs must lead the conversation about marketing’s impact on business outcomes. With new technologies

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The Algorithmic Influence: AI and Machine Learning in Shaping TV Sync Preferences

  Imagine flipping through your favorite channels and finding TV shows with the ads that feel like they were picked just for you. That’s the magic of TV Sync today. Thanks to the incredible integration of Artificial Intelligence (AI) and Machine Learning (ML), It’s not just a screen; it’s a personalized experience. These technologies are

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Empowering Marketers: The role of AI in personalization and customer experience

Marketing, a pivotal component of business operations, has undergone a dramatic transformation with the advent of advanced technologies. Traditionally, marketing was predominantly a public and informative exercise, utilizing billboards, TV and radio ads, and print media to reach a wide audience. However, as markets became more saturated and competitive, fuelled by technological advancements and economic

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A Roadmap for Generative AI in ABM

Artificial Intelligence has been helping and empowering marketers for many years with its ability to predict and forecast buyer behaviour, but Generative AI (GenAI) has the potential to change the game. While it is early days for GenAI, it has already started showing great promise in a few industries and functions — and marketing is

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CX in the Age of AI

The progression of customer experience in Indonesia has undergone rapid acceleration, primarily driven by the integration of AI-powered technology to make interactions more personalised. Beyond mere personalisation, AI’s role has expanded and now encompassing pivotal functions in predictive analysis and forecasting consumer behaviour, thereby revolutionising the landscape of customer engagement and business strategies. Evolution from

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